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BRAND IDENTITY
ART DIRECTION
As air pollution rises, clean air may become a product we buy and sell.
This project merges sustainability with branding to make clean air a desirable trend, redefining how we interact with our environment.
The Airing logo is a masterful representation of air’s invisible nature,
embodied through a lightweight typeface that speaks to the ethereal and intangible qualities of air.
Visualizing two airings are ‘connected’.
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